Walmart+ Becomes an Amazon Prime Competitor

 Walmart+ — in its effort to become a true competitor to Amazon Prime — will offer Paramount+ as part of its membership offering, the companies announced Monday.

Starting in September, Walmart+ subscribers will have access to Paramount+'s wide array of content from series including "Star Trek: Strange New Worlds" to films such as "Sonic the Hedgehog 2" as well as live sporting events.

The move bolsters both companies' offerings. For Walmart, it now has a streaming video component to lure subscribers away from rival Amazon (AMZN) Prime. As for Paramount (PGRE), its service will likely get a boost in customers by being tied to a bundle from a major retailer like Walmart (WMT).

For consumers, it's also pretty good deal, considering it includes a Paramount+ Essential subscription, which normally costs $4.99 a month, bundled within Walmart+'s $12.95 a month price tag.

"With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too," Chris Cracchiolo, senior vice president and general manager of Walmart+, said in a statement Monday. "Paramount+ has the premium content and broad appeal that our members are looking for — like Walmart, they have something for everyone."

https://edition.cnn.com/2022/08/16/media/walmart-paramount/index.html