Walmart+ Becomes an Amazon Prime Competitor
Walmart+ — in its effort to become a true competitor to Amazon Prime — will offer Paramount+ as part of its membership offering, the companies announced Monday. Starting in September, Walmart+ subscribers will have access to Paramount+'s wide array of content from series including "Star Trek: Strange New Worlds" to films such as " Sonic the Hedgehog 2 " as well as live sporting events. The move bolsters both companies' offerings. For Walmart, it now has a streaming video component to lure subscribers away from rival Amazon ( AMZN ) Prime. As for Paramount ( PGRE ) , its service will likely get a boost in customers by being tied to a bundle from a major retailer like Walmart ( WMT ) . For consumers, it's also pretty good deal, considering it includes a Paramount+ Essential subscription, which normally costs $4.99 a month, bundled within Walmart+'s $12.95 a month price tag. "With the addition of Paramount+, we are demonstrating